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Muji Operator Ryohin Keikaku Shares Hit Record High on Strong Earnings and Global Expansion Push

By Drooid · · How we work

Core Event

Ryohin Keikaku, the parent company of Muji, saw its shares surge by as much as 10.7 percent—the largest gain in over a year—after posting annual results that beat expectations and unveiling an aggressive overseas expansion plan. The market reaction occurred in Tokyo trading on Thursday.

Financial Performance Highlights

The company forecast operating income to rise roughly 10 percent to ¥114 billion for the fiscal year ending August 2027, surpassing the average analyst estimate. Full-year revenue exceeded expectations in each of Muji’s four geographic segments. In Japan, profitability improved thanks to lower-cost in-house production, restrained markdowns, and more efficient store operations. Mainland China recorded sales growth across every product category, while same-store and online sales also rose in Europe and North America.

Expansion Strategy

Ryohin Keikaku plans to shift from profit-margin focus to growth investment, targeting new store openings and workforce expansion in Europe, the Americas, India and the Middle East. The United States will receive particular emphasis, with the company aiming to accelerate store roll-outs nationwide. Sales growth was noted in Taiwan, Hong Kong, South Korea, Southeast Asia and Oceania, supported by new stores and broader product ranges.

Official Statements & Responses

President Satoshi Shimizu told reporters that the company will “press hard on the accelerator” to broaden its U.S. footprint, signaling a decisive pivot toward overseas growth. SMBC Nikko Securities analyst Kuni Kanamori described the strategy as a positive sign for a firm that previously prioritized operating-profit margins, noting that increased store openings, workforce investment and spending are expected to drive further expansion.

Verbatim Quotes

  • “We had been pacing our store openings, but now we are going to press hard on the accelerator to expand our footprint across the entire United States,” — Satoshi Shimizu, ryohin keikaku president