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Activision Says GTA 6 Could Boost Call of Duty

By Drooid · Oct 15, 2026, 6:10 PM UTC · How we work

Summary

Story summary

Tyler Bahl, Activision’s chief marketing officer, said GTA 6 will boost Call of Duty sales.
Activision admitted its back-to-back sub-brand sequels strategy failed, prompting a new sub-franchise plan.
Modern Warfare 4 campaign early access begins tomorrow, with global release times posted online.
The Legend of Zelda: Ocarina of Time remake launches November 5, 2026, and GTA VI launches November 19, 2026.
GTA VI is expected to lift PlayStation 5 and Xbox Series X|S sales.

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Story summary

Tyler Bahl, Activision’s chief marketing officer, said GTA 6 will boost Call of Duty sales.
Activision admitted its back-to-back sub-brand sequels strategy failed, prompting a new sub-franchise plan.
Modern Warfare 4 campaign early access begins tomorrow, with global release times posted online.
The Legend of Zelda: Ocarina of Time remake launches November 5, 2026, and GTA VI launches November 19, 2026.
GTA VI is expected to lift PlayStation 5 and Xbox Series X|S sales.