Full Breakdown
Fan-Led Billboard Campaign Demands Sale of the Arizona Cardinals
By Drooid · · How we work
Recent Performance and Ownership History
The Arizona Cardinals entered the 2026 NFL season with a 1-4 record, having lost each of their first four games. The team’s last home victory occurred in Week 2 of the 2025 season, a year in which they finished 3-14. The franchise has not reached the playoffs since 2021, and its most recent NFC West title dates to 2015. Michael Bidwill has owned the team since October 2019, when he succeeded his late father, Bill Bidwill. The Bidwill family’s involvement dates back to 1933, when Charles Bidwill purchased the then-Chicago Cardinals.
Fan Mobilization and Financial Effort
Frustrated by the on-field results, Cardinals supporters organized a crowdfunding drive that raised roughly $8,000. The first billboard appeared on the westbound 202 Freeway, followed by a second in Surprise. Social-media posts from fans on October 15, 2026, expressed approval of the campaign and urged accountability for the franchise’s performance.
Legal Controversies and Team Response
Two former employees have filed lawsuits alleging racial discrimination, constructive termination, defamation, and intentional infliction of emotional distress against Michael Bidwill.
Potential Implications
The NFL Players Association’s 2026 report card placed the Cardinals 31st out of 32 teams, reflecting low marks for ownership and family-related issues. Combined with the fan-driven billboard campaign and ongoing litigation, the pressure on Bidwill’s ownership could influence future decisions about team management structure, stadium development, and potential ownership changes, though Bidwill has indicated he is unlikely to sell unless compelled by external forces such as an NFL mandate.
