Full Breakdown
Melbourne Star Observation Wheel Reopens After Five-Year Closure
By Drooid · · How we work
Core Event
The 120-metre-tall Melbourne Star, long dormant since a September 2021 COVID-related shutdown, resumed operations on a Thursday in October 2026. New owners Jay and Jane Jones, operating under Skyline Attractions, relaunched the wheel with upgraded lighting, a “Star Class” VIP cabin, and a drinks-package model inspired by Las Vegas high-roller wheels.
Background & Data
The attraction has a history of mechanical failures, safety-related bolt issues, and periods of inactivity. After the pandemic forced its closure, the wheel remained idle for roughly 2,000 days. The Joneses acquired the asset in August 2025, investing $11 million to dismantle, inspect, and refurbish every mechanical component and to bring fire-system compliance up to code. A standard half-hour ride now costs $29, with premium options that include unlimited drinks, charcuterie, and private cabins.
Official Statements & Responses
Mr Jay Jones told AAP that the wheel had become a “negative” symbol of Melbourne’s pandemic hardships and that the reopening aims to restore local pride. He noted the proximity of Marvel Stadium and other venues as an advantage for attracting visitors. Naomi Dale, director of Victoria University’s School for the Visitor Economy, highlighted the potential for the Star to stimulate foot traffic and encourage families to explore Docklands’ attractions.
Verbatim Quotes
- “When we first took it on, people would sit there and go, 'ugh, the thing in the Docklands?'” — Mr Jones, of Skyline Attractions
- “It's something you drive or walk past every day,” — Mr Jones, of Skyline Attractions
- “We've got Marvel Stadium just here on our doorstep, where they do a lot of events, like Ed Sheeran was there, as well as the footy," Mr Jones said.” — Mr Jones, of Skyline Attractions
Impact on Docklands
Stakeholders view the Star’s return as a catalyst for revitalising the Docklands precinct, which has struggled with low attendance and infrastructure challenges. The joint venture that includes Skyline Attractions, U.S. firm Ray Cammack Shows, and former owner Switzerland’s RoBu Group hopes the wheel will become a regular feature of Melbourne’s entertainment landscape, drawing both locals and tourists and supporting nearby venues such as Marvel Stadium and the O’Brien Icehouse.