Full Breakdown
Apple Raises Prices for New Apple TV 4K and HomePod mini 2
By Drooid · · How we work
Background & Context
In late June, Apple adjusted the pricing of its streaming and smart-speaker lineup. The prior-generation Apple TV 4K began at $129 in the United States, while the original HomePod mini launched at $99. Apple’s latest hardware—an Apple TV 4K offered only in a 128 GB model with Ethernet, and the second-generation HomePod mini—now carry list prices of $299 and $149 respectively.
Data & Statistics
- Apple TV 4K: $299 (up from $129; the comparable 128 GB model previously rose to $249 after the June increase).
- HomePod mini 2: $149 (up from $99).
- Bundle cost: Purchasing an Apple TV 4K together with a pair of HomePod mini 2 speakers totals $600, compared with roughly $350 for the same combination under the pre-June pricing.
These figures illustrate a $250-plus increase for the full home-entertainment setup within a four-month span.
Official Statements & Responses
Technology commentator John Gruber of Daring Fireball noted that, despite the higher price tags, he still considers the new Apple TV 4K “worth it” at its current cost and finds the HomePod mini 2 price “reasonable.” Gruber also observed that many consumers previously regarded the older pricing as steep, and Apple’s latest adjustments have amplified that perception.
Verbatim Quotes
- “At the old pre-June prices, you could buy a 128 GB Apple TV and a pair of HomePod Minis for $350 ($150 + $100 + $100),” — Daring Fireball's John Gruber
The quote underscores the stark contrast between the pre-June and current pricing structures, highlighting the $250 jump for a typical Apple TV plus HomePod mini bundle.