Full Breakdown
Nvidia Insists RTX 5090 Remains in Production as Prices Soar
By Drooid · · How we work
Core Event
Reports of a possible discontinuation of Nvidia’s flagship GeForce RTX 5090 have been countered by the company’s senior leadership. Jeff Fisher, senior vice-president of Nvidia’s Personal Computing Business, told Taiwanese media that rumors of ending RTX 5090 production are false and that the company is “doing everything it can” to keep the card on the market. Despite these assurances, the GPU is absent from Nvidia’s own storefront and is scarce in most retail channels.
Background & Context
The RTX 5090, launched a little under two years ago, originally retailed near $2,000. Since late 2025, Nvidia has cited an AI-driven memory shortage and constrained manufacturing capacity as reasons for supply strain. The same chip (GB202) powers Nvidia’s server-focused Pro 5000 and Pro 6000 lines, leading AI firms to acquire large quantities for data-center use, which further limits availability for gamers.
Data & Statistics
- Retail listings on Newegg display RTX 5090 prices ranging from $9,000 to $11,000.
- An Asus TUF Gaming variant listed on Amazon costs about $7,800, the lowest price found outside of reseller markets.
- Reddit users have reported occasional shelf sightings with prices under $5,000, but such instances are rare.
- Brazilian distributor Oderço reported the loss of two pallets of Zotac-made RTX 5090 at Guarulhos International Airport, valued at roughly 2.5 million Brazilian real (? $470,000).
Official Statements & Responses
Nvidia has not released a detailed plan for how consumers can obtain the broader RTX 50-series lineup, whether through Founders Edition cards or add-in-card (AIC) partners.
Criticism & Opposition
Industry observers and builders have expressed frustration with the market conditions. Brent Fisher, head of design at pre-config PC builder Maingear, noted that their top-end Maingear Zero systems equipped with the RTX 5090 exceed $7,000, making the card effectively unavailable to most DIY enthusiasts. Oderço’s claim of the missing pallets underscores concerns about logistics and potential loss of high-value inventory, further fueling the perception that the GPU’s price and scarcity are untenable for the average gamer.