Full Breakdown
Xbox Executive Says Gaming Industry Is “Pretending” Not to Use AI
By Drooid · · How we work
Stirrup’s Claim Sparks Online Backlash
Xbox Business Strategist Brandon Stirrup posted on X (formerly Twitter) that the video-game sector is “pretending not to use AI.” The post generated a flood of replies, after which a source at Xbox said Stirrup disabled his X account.
Industry Adoption of Generative AI
Stirrup’s remarks align with a broader shift. Epic Games’ Tim Sweeney announced that code for the studio’s upcoming Star Wars shooter will be written entirely by AI, emphasizing “no handwritten code.” Capcom recently showcased “REX,” an AI-driven tool for its RE engine, but clarified that the technology is intended to boost efficiency rather than replace asset and code creation wholesale. AI is also reshaping modding and decompilation communities, prompting at least one manual-decompilation group to go offline. Microsoft has responded by launching Xbox Labs, a program that mirrors community-driven AI-assisted porting and modding efforts. Meanwhile, Sony faces a potential PS5 jailbreak on the eve of the GTA 6 launch, a development that could enable unauthorized distribution of Rockstar’s title; Take-Two, Rockstar’s parent, would likely oppose such a breach.
Official Statements & Responses
Epic Games’ leadership has publicly championed AI-generated code, positioning it as a core component of upcoming projects. Sony has not issued a formal comment on the alleged PS5 jailbreak, and Take-Two has not responded to speculation about its stance.
Verbatim Quotes
- “Look if I'm fired tomorrow it will be because I told you the truth that nobody wants you to know. You can make a game with a simple prompt and yes you can make custom, tailored games. Everything you want in a game is right there for the taking, for better or worse.” — Xbox Games, of All Time View 101 Images Stirrup
These developments suggest that AI is already embedded in multiple facets of game creation—from code generation and asset pipelines to community modding—contrary to the notion that the industry is collectively denying its use.