Full Breakdown
Walmart Launches $120 Annual Bundle Merging Walmart+ and Sam’s Club Plus
By Drooid · · How we work
Core Event: Combined Membership Introduced
On October 20, 2026, Walmart (NYSE: WMT) unveiled a new annual membership that bundles Walmart+ with Sam’s Club Plus for $120 per year. The bundle replaces the separate annual fees of $98 for Walmart+ and $120 for Sam’s Club Plus, a combined cost of $218, yielding a saving of roughly $100 for shoppers. The offer is available only as an annual plan; no monthly option or free trial is provided.
Background & Context
Walmart’s membership programs have become a growth engine. In its fiscal second-quarter earnings call (August 2026), CEO John Furner reported a 17 % rise in global membership-related revenue and a double-digit increase in Walmart+ adds, while Sam’s Club membership revenue grew 6 %. The retailer positioned the bundle as a direct competitor to Amazon Prime, which costs $139 annually. The move follows efforts to attract cash-strapped consumers amid higher gas and food prices, with inflation at 3.7 % year-over-year in September 2026 and gas prices up 34.2 % over the same period.
Data & Statistics
- Bundle price: $120 / year (? $10 / month)
- Separate price total: $218 / year -> ? $100 savings
- Membership revenue growth: 17 % (Walmart+), 6 % (Sam’s Club) in Q2 2026
- Sam’s Club e-commerce sales: +26 % in fiscal Q2 2026
- Fuel discount: 10 cents per gallon at > 17,000 stations
- Streaming options: Peacock or Paramount+
- Cash-back: 2 % Sam’s Club cash on eligible purchases
- Net income: $6.37 bn (quarter ended July 31 2026) on revenue of $186.1 bn; $5.33 bn on $175.68 bn (quarter ended April 30 2026)
Official Statements & Responses
Furner highlighted the gas-price savings and noted that the new membership will also be extended to U.S. field associates as a benefit. The company indicated that the bundle’s costs are not expected to materially affect its fiscal-third-quarter or full-year guidance.
Impact & Market Implications
The bundled offering aligns with Walmart’s strategy to grow higher-margin subscription revenue while reinforcing its value proposition against rivals such as Costco. By integrating delivery, warehouse access, streaming, fuel discounts, and cash-back, Walmart aims to increase member stickiness and cross-shop between its two retail formats. Analysts note that the rapid growth in membership revenue contrasts with the company’s slowest comparable-sales growth in six years, suggesting the bundle may help offset broader sales softness.
Verbatim Quotes
- “We're giving people a reason to expect more from their memberships,” — Walmart CEO John Furner
- “You can save 10 cents per gallon at over 17,000 stations now,” — John Furner