Story perspectives

Salesforce to Acquire Braze for $5.66 Billion

By Drooid · Oct 20, 2026, 6:01 PM UTC · How we work

Summary

Story summary

Salesforce announced it will acquire Braze for about $5.66 billion in enterprise value.
Braze Class A shareholders will receive $47.50 in cash per share under the agreement.
Salesforce shares fell about 2–3% in pre-market trading after the announcement.
Braze stock jumped more than 50% in early trading following the deal news.
The deal, expected to close in fiscal 2028, will add BrazeAI personalization to Salesforce Marketing Cloud.

History

Historical Context

In June 2016 Microsoft announced a $26.2 billion cash deal to buy LinkedIn, its largest purchase until the 2022 Activision Blizzard acquisition, extending a pattern of billion-dollar buys that began with Skype in 2011. Salesforce’s $5.66 billion 2024 acquisition of Braze follows the same AI-driven personalization push, showing how major SaaS firms now use large deals to embed AI into their cloud and marketing platforms.

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Story summary

Salesforce announced it will acquire Braze for about $5.66 billion in enterprise value.
Braze Class A shareholders will receive $47.50 in cash per share under the agreement.
Salesforce shares fell about 2–3% in pre-market trading after the announcement.
Braze stock jumped more than 50% in early trading following the deal news.
The deal, expected to close in fiscal 2028, will add BrazeAI personalization to Salesforce Marketing Cloud.

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