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Story summary
- U.S. President Donald Trump has raised prices of his branded merchandise.
- The red “Make America Great Again” hat now sells for $55 online, up from $25 in 2015.
- Trump’s political website lists the same hat for $40.
- “Victory 47” perfume costs $249, a $150 increase since its $99 debut.
- Professor Todd Belt called the hikes tone-deaf and aimed at extracting sales before Trump leaves office.