Story perspectives

Leica Launches Q3 43 Formula 1 Edition Worldwide for $9,950

By Drooid · Oct 21, 2026, 6:00 PM UTC · How we work

Summary

Story summary

Leica Camera launches the Leica Q3 43 Formula 1 Edition in partnership with Formula 1.
The camera was unveiled on Oct 20 2026 at the Leica Store and Gallery in Los Angeles.
Formula 1 presenter Ariana Bravo and 2009 champion Jenson Button presented the collaboration.
Carbon-fibre handgrip, thumb rest and soft-release button are made and tested in Germany.
It goes on sale Oct 21 2026 worldwide for $9,950 (£7,300, €8,500) via Leica stores and online.

History

Historical Context

In 1925 Leica introduced the Leica I, the first commercially successful 35 mm camera, establishing a legacy of precision optics. The Leica I sold for 500 Reichsmarks and 2,500 units were produced, demonstrating early market demand for high-end imaging tools. Today, Leica partners with Formula 1, unveiling the Q3 43 Edition in Los Angeles on Oct 20 2026, presented by Ariana Bravo and champion Jenson Button. The collaboration reinforces Leica’s century-long strategy to fuse elite sport branding with premium optics, likely boosting global sales beyond the $9,950 launch price.

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Story summary

Leica Camera launches the Leica Q3 43 Formula 1 Edition in partnership with Formula 1.
The camera was unveiled on Oct 20 2026 at the Leica Store and Gallery in Los Angeles.
Formula 1 presenter Ariana Bravo and 2009 champion Jenson Button presented the collaboration.
Carbon-fibre handgrip, thumb rest and soft-release button are made and tested in Germany.
It goes on sale Oct 21 2026 worldwide for $9,950 (£7,300, €8,500) via Leica stores and online.

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