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Story summary
- John Ternus says he works closely with industrial designers on Apple product development.
- Ternus, a mechanical-engineer, became Apple CEO in September 2026.
- He describes design as “everything” for both hardware and software teams.
- Apple teams reject frivolous ideas and keep only features that improve user experience.
- He highlighted a non-functional animation on the iPhone Duo’s inner display as a playful detail.
