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London Set to Host First Permanent Pokémon Store Outside Asia
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London’s First Permanent Pokémon Store
The Pokémon Company International announced that a permanent retail location will open in London, United Kingdom, with a target opening date of by 2029. The store will offer exclusive merchandise and experiential spaces designed for both new fans and long-time Trainers. It follows a series of pop-up Pokémon shops that have appeared in the city, including a recent installation at the Natural History Museum.
Expansion Beyond Asia
This London outlet marks the inaugural permanent Pokémon store planned for any market outside of Asia. The company indicated that additional locations will be disclosed in the future, signaling a broader strategy to establish a global network of brick-and-mortars. The move echoes an earlier venture in New York, where Pokémon Center opened in 2001 before being converted into Nintendo’s flagship store four years later.
Official Statements & Responses
The Pokémon Company reiterated that further details on upcoming stores will be released as plans solidify.
Verbatim Quote
- “This new London store will give visitors the chance to step into the world of Pokémon, whether they're discovering the brand for the first time or have been Trainers for years.” — The Pokémon Company
Impact and Future Plans
The London store is positioned as a flagship destination for the brand’s European fan base, offering one-of-a-kind items unavailable elsewhere. By establishing a permanent presence, The Pokémon Company aims to deepen community engagement and generate sustained retail revenue outside its traditional Asian markets. The company has pledged to announce additional locations in due course, though no specific cities or timelines have been confirmed beyond the 2029 target for London.