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UK MPs Use AI Personas for Faster Voter Feedback

By Drooid · · How we work

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Story summary
  • U.K. politicians are using AI-generated focus groups to test voter reactions to policies.
  • Electric Twin, Artificial Societies, GWI and Toluna build AI personas from real focus-group data.
  • Synthetic Respondents charges $16 (£12) per project, roughly a thousandth of traditional focus-group costs.
  • AI personas can react to political messages within minutes, offering rapid feedback.
  • Kanishka Narayan, elected in 2024, serves as Britain’s AI minister.