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Taco Bell Extends Pepsi Beverage Deal Through 2036

By Drooid · Oct 22, 2026, 10:38 PM UTC · How we work

Summary

Story summary

Taco Bell and PepsiCo renewed their beverage partnership for 11 years, extending through 2036.
The agreement keeps PepsiCo as Taco Bell’s drink partner in Canada, the UK, Ireland, and Thailand.
PepsiCo will continue supplying Pepsi, Pepsi Zero Sugar, Mountain Dew, Starry, Baja Blast, and Baja Midnight.
Both companies will co-develop crafted, functional and energy drinks targeting Gen Z and new dayparts.

History

Historical Context

PepsiCo bought Taco Bell in 1978, creating a vertically integrated fast-food and beverage system. When PepsiCo spun off its restaurant division as Tricon Global in 1997, later renamed Yum! Brands in 2002, the exclusive Pepsi-supply agreement persisted, now renewed for 11 years through 2036 and covering roughly 8,212 global outlets. The long-term deal locks in brand loyalty and shapes market share.

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Story summary

Taco Bell and PepsiCo renewed their beverage partnership for 11 years, extending through 2036.
The agreement keeps PepsiCo as Taco Bell’s drink partner in Canada, the UK, Ireland, and Thailand.
PepsiCo will continue supplying Pepsi, Pepsi Zero Sugar, Mountain Dew, Starry, Baja Blast, and Baja Midnight.
Both companies will co-develop crafted, functional and energy drinks targeting Gen Z and new dayparts.

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