Full Breakdown
DCCC Launches First TV Ad in South Carolina’s 1st Congressional District
By Drooid · · How we work
Background and Campaign Context
The Democratic Congressional Campaign Committee, the national campaign arm of House Democrats, has begun a coordinated-spending effort in the South Carolina 1st Congressional District (SC-01). This week the committee released a 30-second television spot titled “That’s Nancy,” which also appears on YouTube. The ad marks the DCCC’s first television outreach in the district and the first time the organization has highlighted a transgender-sports issue in a paid advertisement.
Key Figures
- Nancy Lacore – Democratic nominee for SC-01; former three-star admiral, former Chief of Navy Reserve, and helicopter pilot.
- Will Haynie – Mayor of Mount Pleasant, a lifelong Republican who publicly endorses Lacore in the ad.
Official Statements and Campaign Messaging
Mayor Haynie, speaking in the spot, argued that partisan politics will not solve local problems and that voters need leaders who “put service first.” He described Lacore as a watchdog for tax dollars who would work across party lines to lower costs, secure the border, and protect girls’ sports—a reference the campaign clarified as support for a ban on transgender girls competing in girls’ athletic teams.
Lacore, appearing at the end of the ad, expressed pride in receiving Haynie’s endorsement and confirmed her approval of the message.
Why It Matters
The ad signals the DCCC’s strategic focus on battleground districts by deploying high-profile endorsements that cross party lines. By foregrounding Lacore’s stance on transgender sports participation, the campaign is positioning the issue as a central point of differentiation in a district that has historically leaned Republican. The inclusion of a Republican mayor’s support may aim to broaden Lacore’s appeal among moderate and independent voters in the Lowcountry region of South Carolina.