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Consumer Sentiment Hits Historic Lows, Michigan Survey Finds

By Drooid · Oct 24, 2026, 3:05 PM UTC · How we work

Summary

Story summary

University of Michigan researchers report consumer sentiment at historic lows, matching 2022 inflation peak.
Joanne Hsu, director of the Survey of Consumers, attributes worries to tariffs and the war in Iran.
Lansing residents say costs have risen for fuel, food, and other everyday expenses.
Some respondents say high costs force them to work harder to make ends meet.

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Story summary

University of Michigan researchers report consumer sentiment at historic lows, matching 2022 inflation peak.
Joanne Hsu, director of the Survey of Consumers, attributes worries to tariffs and the war in Iran.
Lansing residents say costs have risen for fuel, food, and other everyday expenses.
Some respondents say high costs force them to work harder to make ends meet.