Apple’s “Pro and Tell” Event: What’s on the Horizon

Apple has slated a “Pro and tell” livestream for October 28 at 1 p.m. ET from Los Angeles. The presentation is expected to focus on the MacBook Pro line and could unveil several long-rumored hardware updates.

The Verge

Industry observers suggest the event may finally bring Apple’s first OLED touchscreen laptop—a MacBook Pro with a Dynamic Island-style indicator. The device would retain macOS without a major interface overhaul, offering modest additions such as a magnification effect when the screen is touched and new gesture controls in native apps. The name “MacBook Ultra” has floated in speculation, but analysts expect Apple to keep the established MacBook Pro branding.

The Verge

The base-level MacBook Pro is rumored to receive a performance bump from the M5 to the newer M6 chip, following the M6 debut in the Mac Mini earlier this year. A redesign could include a hole-punch front-facing camera. Analysts anticipate a price increase for the refreshed models, citing ongoing component shortages that are reverberating through Apple’s product lineup. The iMac is also projected to skip an M5 iteration and receive an M6 upgrade, with only minor design tweaks and new color options expected.

The Verge

In addition to the MacBook Pro, the event could feature an OLED iPad Mini, another long-rumored device that has been expected to appear alongside the MacBook updates. The OLED screen would mark Apple’s first foray into OLED displays for its smaller tablet line.

The Verge

If confirmed, the touchscreen MacBook Pro would be Apple’s inaugural OLED laptop and its first touchscreen offering, expanding the company’s hardware portfolio beyond traditional clamshell designs. A price rise tied to component scarcity could affect consumer adoption, while the decision to retain the MacBook Pro name suggests Apple aims to preserve brand continuity rather than launch a new “Ultra” series.

The Verge