Story perspectives

Netflix Celebrates 10 Years in South Korea With 3.58M Viewers

By Drooid · Oct 26, 2026, 2:04 PM UTC · How we work

Summary

Story summary

Netflix co-CEO Ted Sarandos marked the platform’s 10-year anniversary in South Korea with a festival in Seoul.
The Netflix Janchi at Sangam Oil Tank Culture Park attracted more than 10,000 fans.
Online streams on YouTube, CHZZK and TikTok recorded 3.58 million real-time viewers.
Netflix reported that over 80 % of its global subscribers have watched at least one Korean title.

History

Historical Context

The 2002 FIFA World Cup, co-hosted by South Korea and Japan, was the first Asian and multi-nation tournament, generating an estimated US$1.3 billion in revenue and showcasing the hosts to the world. That exposure helped build Korea’s soft-power, a legacy that today sees Netflix co-CEO Ted Sarandos headlining a Janchi festival at Seoul’s Sangam Oil Tank Culture Park, drawing 10,000 fans and millions of online viewers.

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Story summary

Netflix co-CEO Ted Sarandos marked the platform’s 10-year anniversary in South Korea with a festival in Seoul.
The Netflix Janchi at Sangam Oil Tank Culture Park attracted more than 10,000 fans.
Online streams on YouTube, CHZZK and TikTok recorded 3.58 million real-time viewers.
Netflix reported that over 80 % of its global subscribers have watched at least one Korean title.

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