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Retailers Expand High-Protein Foods for GLP-1 Users

By Drooid · Oct 26, 2026, 4:53 PM UTC · How we work

Summary

Story summary

U.S. retailers are expanding high-protein product lines to meet demand from GLP-1 weight-loss drug users.
GLP-1 users say they will spend 11% more on high-protein foods, according to an August Boston Consulting Group survey.
General Mills’ Nature Valley granola now advertises 13 g protein on a 2/3-cup serving, double the regular size.
Hormel Foods will avoid additives such as whey or pea protein isolates, said chief marketing officer Jason Levine.

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Story summary

U.S. retailers are expanding high-protein product lines to meet demand from GLP-1 weight-loss drug users.
GLP-1 users say they will spend 11% more on high-protein foods, according to an August Boston Consulting Group survey.
General Mills’ Nature Valley granola now advertises 13 g protein on a 2/3-cup serving, double the regular size.
Hormel Foods will avoid additives such as whey or pea protein isolates, said chief marketing officer Jason Levine.