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Story perspectives

Lula’s Digital and Grassroots Strategy Wins Election

By Drooid · · How we work

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Story summary
  • President Luiz Inácio Lula da Silva won the election using digital organizing, grassroots mobilization, socioeconomic appeals, and anti-Bolsonaro tactics.
  • Annette Young welcomed Dr Pedro Perfeito da Silva, a Latin American specialist at the University of Exeter.
  • Dr Pedro Perfeito da Silva said President Luiz Inácio Lula da Silva’s coalition energized supporters.
  • Dr Pedro Perfeito da Silva added the coalition attracted voters skeptical of the government in the first round.