Story perspectives

Instagram Tests 90-Minute Features Videos for U.S. Creators

By Drooid · Oct 27, 2026, 2:07 PM UTC · How we work

Summary

Story summary

Instagram began testing a 90-minute horizontal video format called Features in the United States.
Features also supports creators in Brazil where earlier trials were conducted.
Vice President of Product Tessa Lyons said creators can link short Reels to full-length videos.
Instagram plans to extend the test to tens of thousands of U.S. creators and later to TV devices.

1 of 1

Story summary

Instagram began testing a 90-minute horizontal video format called Features in the United States.
Features also supports creators in Brazil where earlier trials were conducted.
Vice President of Product Tessa Lyons said creators can link short Reels to full-length videos.
Instagram plans to extend the test to tens of thousands of U.S. creators and later to TV devices.