Apple’s Second-Generation AirTag Reaches All-Time Low on Amazon

Amazon has reduced the price of Apple’s second-generation AirTag to $23 for a single unit, the lowest list price ever recorded for the device. The retailer also offers a four-pack for $89, bringing the per-tag cost to $22.25—approximately 20 % below the $29 list price of the original AirTag. The deal undercuts previous Amazon discounts seen during Prime Day and Prime Big Deal Days, which had not fallen this low.

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The AirTag 2 adds two notable hardware upgrades. First, Apple’s Precision Finding feature now works from roughly 100 feet away, extending the range of the ultra-wideband (UWB) radios that guide users to a misplaced item when paired with an iPhone 12 or newer. Second, the internal speaker is louder, making audible chimes easier to hear when locating a lost object. The device retains the same coin-cell size, allowing it to be clipped to keys or bags, and continues to rely on Apple’s Find My network to anonymously ping nearby Apple devices and relay location data solely to the owner.

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• Single AirTag 2: $23 (list price $29)

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• Four-Pack: $89 total, $22.25 each (list price $116)

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• Discount Rate: About 20 % off the original-generation price, representing the deepest Amazon discount to date.

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The outlet also points out that the $24 price point had been the lowest observed for several weeks before Amazon’s latest reduction.

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CNN Underscored’s deals team continuously scans online storefronts, cross-checking price histories, coupon codes, and competitor listings to determine whether a discount merits coverage. Senior deals editor Rikka Altland—who has overseen the team’s work for over a decade—evaluated the AirTag 2 price drop as “rare” for Apple products, which seldom go on sale outside of major promotional events. 9to5Mac corroborates this assessment, describing the $23 listing as “the lowest Amazon price ever” for the AirTag 2.

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Travelers and everyday users stand to benefit from the extended Precision Finding range and louder speaker, especially in scenarios such as lost luggage or misplaced keys. One CNN Underscored contributor recounted a recent flight where luggage was lost, noting that an AirTag 2 would have simplified recovery. The broader Find My network, which anonymously leverages nearby Apple devices, remains a core advantage for tracking suitcases, backpacks, and other personal items.

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While the AirTag 2 discount is presently available, 9to5Mac suggests that the four-pack price could decline further in the coming weeks. No official statement from Apple regarding the sale has been released, and the company’s standard pricing policy continues to list the AirTag 2 at $29. Consumers interested in the lowest possible cost should monitor Amazon’s listings, as the deal may be short-lived.

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