Story perspectives

NFL Fines Caleb Williams $11,941 Over Caddix Logo

By Drooid · Oct 27, 2026, 3:11 PM UTC · How we work

Summary

Story summary

Caleb Williams was fined $11,941 by the NFL for wearing Caddix cleats with an unauthorized logo.
Caddix CEO Jack Rasmussen pledged the company will pay the fine and any future penalties for Williams.
Williams appeared on the Madden NFL 27 cover wearing the cleats with the logo taped to satisfy league rules.
Caddix cleats use SmartStuds™ technology that flexes to reduce rotational torque and lower knee and ankle injury risk.

History

Historical Context

In 2007 the NFL limited each team’s cleats to one primary color; the rule was relaxed in 2012 when Nike introduced team-specific cleats at the Pro Bowl. Those policy shifts let the league enforce uniform standards for unauthorized logo use, a precedent it cited when fining quarterback Caleb Williams in 2024.

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Story summary

Caleb Williams was fined $11,941 by the NFL for wearing Caddix cleats with an unauthorized logo.
Caddix CEO Jack Rasmussen pledged the company will pay the fine and any future penalties for Williams.
Williams appeared on the Madden NFL 27 cover wearing the cleats with the logo taped to satisfy league rules.
Caddix cleats use SmartStuds™ technology that flexes to reduce rotational torque and lower knee and ankle injury risk.

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