Story perspectives
BYD sells 1,000 Racco kei cars in Japan
By Drooid · · How we work
1 of 1
Story summary
- BYD launched the Racco kei car in Japan, selling over 1,000 units within two weeks.
- Suzuki responded by releasing the e SKY electric kei car that uses BYD-made batteries.
- TopToy entered Japan in 2025, copying PopMart’s 2022 market-entry strategy.
- Miniso opened a pop-up shop with idol Lisa and plans 900–1,000 stores annually.
- Genshin Impact earned $10 billion by end-2025, topped Japan in 2024, but Japan provides only 5 % of downloads.