AI-Generated Musical Ads Push Herbal Supplements with Racist Stereotypes

Resilia, a wellness-supplement company launched in late 2024, uses generative-AI to produce thousands of seven-minute animated musical ads. The videos open with sensational scenes—sexual impropriety, antisemitic tropes, or overt racial insults—and only after several minutes reveal the product as an oregano-oil or garlic-capsule supplement. Variations feature a Jewish billionaire family, a Black woman seeking weight loss, or “loud” Italian and Greek cruise-ship guests, all set to synthetic pop music.

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Resilia registered as an LLC in January 2025, with Johnathan Sack as chief executive and incorporator of Sack Consulting Inc., the firm that runs the ad campaigns. Early 2025 ads resembled typical “chumbox” fare, but the company shifted to AI-generated narratives after discovering that large-language-model platforms such as Claude can create a full animated video from a single text prompt.

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• Over 8,000 Resilia ads have run on Google platforms, including roughly 7,000 on YouTube and about 480 on Meta.

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• A June-2026 complaint states the firm averages $4.5 million in monthly revenue and has spent $2.8 million on marketing since launch.

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• Amazon lists Resilia as the top seller of oregano supplements, reporting more than 40,000 units sold in the last month.

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• Johnathan Sack — CEO of Resilia and founder of Sack Consulting Inc.

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• Jacob Teeny — Associate professor of marketing at Northwestern University.

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• Remi Daviet — Associate professor of marketing at INSEAD.

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• Google — Hosts YouTube.

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• Meta — Owner of Facebook and Instagram.

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A Google spokesperson said the company does not allow ads that use sensational tactics to manipulate viewers and that the flagged videos were removed for violating policies on clickbait and deceptive health claims. Google added that its investigation continues after a removed ad reappeared on YouTube the following day.

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Meta confirmed it removed a large batch of Resilia ads after being alerted in mid-September; active Resilia ads fell from roughly 1,500 to fewer than 500. The platform did not specify which policy sections were invoked.

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Jacob Teeny describes the opening lines as “physiological arousal bait,” arguing that the offensive content provokes outrage, which then drives viewers to share the video and stay engaged.

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Copycat companies such as Lymphoria have begun replicating the formula, releasing their own AI-generated ads with similarly provocative narratives, though Lymphoria has not responded to comment requests.

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• Google asserts the ads were removed, yet a flagged video resurfaced on YouTube the next day, indicating a possible enforcement lag.

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• Meta’s active-ad count dropped dramatically, but the platform did not disclose the criteria used for removal.

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• Both Google and Meta declined to share view-count data, leaving the true reach of the campaign unverified.

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• “We removed the ads flagged to us for policy violations.” — Google

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• “The makers of this ad only care about view (and purchase) count, though, so it’s designed to tap into that,” — Jacob Teeny, Northwestern University

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• “For most of advertising’s history, the scarce resource was airtime,” — Remi Daviet, INSEAD

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