Story perspectives

Instagram tests 90-minute Features video format in US

By Drooid · Oct 28, 2026 · How we work

Read the story

Story summary

Summary

Instagram began testing a 90-minute horizontal video format called Features in the United States on 26 October 2026.
The test also includes selected creators in Brazil for full podcasts, interviews, and comedy specials.
Creators can attach up to eight short Reels to a single Features video for discovery.
Features videos appear in users’ main feed, Explore section, and Instagram’s TV apps.
Instagram TV now supports Apple TV, Samsung, Amazon Fire TV, and Google TV.

1 of 1

Instagram began testing a 90-minute horizontal video format called Features in the United States on 26 October 2026.
The test also includes selected creators in Brazil for full podcasts, interviews, and comedy specials.
Creators can attach up to eight short Reels to a single Features video for discovery.
Features videos appear in users’ main feed, Explore section, and Instagram’s TV apps.
Instagram TV now supports Apple TV, Samsung, Amazon Fire TV, and Google TV.