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Europe to Lead Global Tourism Through 2036, Accor Says

By Drooid · Oct 29, 2026 · How we work

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Accor says Europe will remain the travel industry’s global powerhouse through 2036.
Europe welcomed 810 million international visitors in 2025, 53 % of global tourists.
Inbound spending is projected to rise from €825 billion in 2026 to over €1.3 trillion by 2036.
Annual accommodation nights are expected to increase by more than 1.6 billion.
Romania, Hungary and Latvia are forecast to outpace the European average with 80 % accommodation growth.

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Accor says Europe will remain the travel industry’s global powerhouse through 2036.
Europe welcomed 810 million international visitors in 2025, 53 % of global tourists.
Inbound spending is projected to rise from €825 billion in 2026 to over €1.3 trillion by 2036.
Annual accommodation nights are expected to increase by more than 1.6 billion.
Romania, Hungary and Latvia are forecast to outpace the European average with 80 % accommodation growth.