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FTC Orders Delta, Walmart to Disclose Pricing Data Use

By Drooid · Oct 29, 2026 · How we work

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Summary

Federal Trade Commission (FTC) orders Delta Air Lines, Walmart and seven firms to disclose data use for pricing and wages.
FTC Chairman Andrew Ferguson says the agency will scrutinize price-setting or gig-worker pay methods using data.
Companies must reveal if loyalty-program status, location or browsing history affects tickets, rides or deliveries.
Delta Air Lines says it does not use data-based offers and rejects discriminatory pricing.

History

In 2007 the European Commission fined British Airways £121.5 million for colluding on fuel-surcharge pricing, a decision built on earlier EU rulings that the airline abused its dominant position. Similar enforcement appears today as the U.S. FTC, led by Chairman Andrew Ferguson, orders Delta, Walmart and others to reveal whether location or browsing data affect prices.

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In 2007 the European Commission fined British Airways £121.5 million for colluding on fuel-surcharge pricing, a decision built on earlier EU rulings that the airline abused its dominant position. Similar enforcement appears today as the U.S. FTC, led by Chairman Andrew Ferguson, orders Delta, Walmart and others to reveal whether location or browsing data affect prices.

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