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Walmart Launches $35 Holiday Meal Basket for Ten

By Drooid · Oct 29, 2026 · How we work

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Summary

Walmart launched a $35 holiday meal basket that feeds ten people.
The basket includes 17 products, 26 items and a Butterball turkey weighing 13.5 lb at 97 cents per pound.
Walmart says the basket costs $3.50 per person, 18% more items and 12% cheaper than last year.
Free express delivery is available on the basket through November 30, 2026.
Customers can buy the basket in stores or online from October 28 through December 24, 2026.

Summary

Sparky AI assistant adds the Holiday Meal Basket to shoppers’ online carts.
Company officials reported August sales and profit forecast hikes because of aggressive price cuts.
Shoppers have collectively saved more than $350 million since the basket debuted in 2022.
Target’s competing Thanksgiving meal deal offers six servings for $30, highlighting market rivalry.
The basket is available via pickup, Express Pickup, and one-hour delivery options.

History

In 1994 Walmart faced a trademark challenge to its “Always the low price” slogan and responded by adopting “Always low prices. Always,” while expanding through the purchase of 91 PACE clubs and 122 Canadian Woolco stores. The decade’s aggressive pricing set a precedent that resurfaced in 2020 with the launch of Walmart+, a subscription service competing with Amazon Prime.

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In 1994 Walmart faced a trademark challenge to its “Always the low price” slogan and responded by adopting “Always low prices. Always,” while expanding through the purchase of 91 PACE clubs and 122 Canadian Woolco stores. The decade’s aggressive pricing set a precedent that resurfaced in 2020 with the launch of Walmart+, a subscription service competing with Amazon Prime.

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