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Hyundai Cuts Annual Sales Target to 4 Million Units

By Drooid · Oct 29, 2026 · How we work

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Summary

Hyundai Motor lowered its annual global sales target to 4 million units on Oct 29, 2026.
Q3 sales fell 3.4% YoY to 45.11 trillion won.
Operating profit rose 5.5% to 2.68 trillion won, margin 5.9%.
Hybrid sales reached 167,414 units, up 3.8% and 18.2% of total.
Domestic sales dropped 27.2% to 131,468 units because of a strike and Chuseok holiday.

History

The July 1997 Asian financial crisis plunged South Korea’s auto sector, prompting the IMF’s $58.4 billion bailout and a 30 % production cut at Hyundai Motor, which then made about 1.2 million cars. After the crisis-driven takeover of Kia, Hyundai now faces a 27.2 % domestic sales drop and has cut its 2026 global target to 4 million units.

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The July 1997 Asian financial crisis plunged South Korea’s auto sector, prompting the IMF’s $58.4 billion bailout and a 30 % production cut at Hyundai Motor, which then made about 1.2 million cars. After the crisis-driven takeover of Kia, Hyundai now faces a 27.2 % domestic sales drop and has cut its 2026 global target to 4 million units.

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