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WBGG-FM Rebrands to 'Miami's Greatest Hits,' Boosts Ratings

1/9/2025

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Summary

Story summary

iHeartMedia's WBGG-FM in Fort Lauderdale/Miami has transformed from “South Florida’s Classic Rock” to “Miami’s Greatest Hits,” embracing a vibrant playlist that now boasts over 330 tracks, primarily from the 1980s and 1990s. This fresh identity has resonated with listeners, boosting the station's Nielsen Audio share from 2.4 to 2.8.

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Story summary

iHeartMedia's WBGG-FM in Fort Lauderdale/Miami has transformed from “South Florida’s Classic Rock” to “Miami’s Greatest Hits,” embracing a vibrant playlist that now boasts over 330 tracks, primarily from the 1980s and 1990s. This fresh identity has resonated with listeners, boosting the station's Nielsen Audio share from 2.4 to 2.8.