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Discovery+ Raises Subscription Prices Starting February 2024

1/9/2025

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Summary

Story summary

Starting February 7, 2024, Discovery+ will increase subscription prices by $1 for both ad-supported ($5.99) and ad-free tiers ($9.99).
New subscribers will experience immediate price hikes, while existing customers will be notified 30 days in advance.
This change follows a previous price increase for the ad-free tier in October 2023.
Discovery+ offers popular content, including the 90 Day franchise and original documentaries.
The streaming industry is increasingly adopting ad-supported models, prompting price adjustments to attract subscribers.

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Story summary

Starting February 7, 2024, Discovery+ will increase subscription prices by $1 for both ad-supported ($5.99) and ad-free tiers ($9.99).
New subscribers will experience immediate price hikes, while existing customers will be notified 30 days in advance.
This change follows a previous price increase for the ad-free tier in October 2023.
Discovery+ offers popular content, including the 90 Day franchise and original documentaries.
The streaming industry is increasingly adopting ad-supported models, prompting price adjustments to attract subscribers.