Story perspectives
Brands Must Align with Athlete Values by 2025
1/9/2025
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Story summary
- By 2025, brands need to align with athletes' values for authentic connections in sports fashion.
- Emerging talents include WNBA's Paige Bueckers, gymnast Suni Lee, NBA's Kiyan Anthony, and footballer Lamine Yamal.
- Sustainable fashion events in 2025 struggle to drive systemic change while addressing urgent climate goals.
- Italian menswear is on the rise, highlighted by new designers at Pitti Uomo, such as MM6 Maison Margiela and Setchu.