Story perspectives

Timor National Car Project Fails After Financial Crisis

1/10/2025

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Summary

Story summary

In 1996, Tommy Suharto proposed the Timor as Indonesia's national car.
The strategy included importing and rebranding Kia Motors vehicles.
A financial crisis in 1997 resulted in 15,000 unsold Timor cars.
The project was eventually abandoned due to pressure from international trade partners.

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Story summary

In 1996, Tommy Suharto proposed the Timor as Indonesia's national car.
The strategy included importing and rebranding Kia Motors vehicles.
A financial crisis in 1997 resulted in 15,000 unsold Timor cars.
The project was eventually abandoned due to pressure from international trade partners.