Story perspectives

Equity Studio Backs Wellness Brand Trip Amid $9 Trillion Boom

1/10/2025

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Summary

Story summary

Equity Studio invests in British wellness brand Trip, specializing in vitamin and plant-based beverages.
Founded in 2019, Trip promotes well-being through products like magnesium gummies and CBD drinks.
The investment taps into the expanding wellness market, expected to hit $9 trillion by 2028.
Trip partners with brands like Calm and influencer Ashley Graham to broaden its audience.
Equity Studio supports growth-stage consumer brands across the U.K., Europe, and the U.S.

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Story summary

Equity Studio invests in British wellness brand Trip, specializing in vitamin and plant-based beverages.
Founded in 2019, Trip promotes well-being through products like magnesium gummies and CBD drinks.
The investment taps into the expanding wellness market, expected to hit $9 trillion by 2028.
Trip partners with brands like Calm and influencer Ashley Graham to broaden its audience.
Equity Studio supports growth-stage consumer brands across the U.K., Europe, and the U.S.