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College Football Bowls Surge: 2.7M Viewers, $57M Boost

1/10/2025

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Summary

Story summary

The 2024-25 college football bowl season captivated audiences, drawing an impressive average of 2.7 million viewers per game across 33 non-CFP bowls—a 14% rise from last year. The Alamo Bowl, showcasing BYU against Colorado, soared to 8 million viewers, becoming the most-watched non-CFP game in five years and delivering a remarkable $57 million boost to the U.S. economy.

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Story summary

The 2024-25 college football bowl season captivated audiences, drawing an impressive average of 2.7 million viewers per game across 33 non-CFP bowls—a 14% rise from last year. The Alamo Bowl, showcasing BYU against Colorado, soared to 8 million viewers, becoming the most-watched non-CFP game in five years and delivering a remarkable $57 million boost to the U.S. economy.