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CI Games Rejects DEI Focus to Boost Player Enjoyment

1/12/2025

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Summary

Story summary

CI Games, the publisher behind Lords of the Fallen, has decided to forgo diversity, equity, and inclusion (DEI) elements in upcoming titles. Global marketing director Ryan Hill expressed concerns that such themes could alienate players and hurt sales, emphasizing a desire to prioritize player enjoyment over social agendas.

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Story summary

CI Games, the publisher behind Lords of the Fallen, has decided to forgo diversity, equity, and inclusion (DEI) elements in upcoming titles. Global marketing director Ryan Hill expressed concerns that such themes could alienate players and hurt sales, emphasizing a desire to prioritize player enjoyment over social agendas.