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Black Women Entrepreneurs Struggle Amid DEI Backlash

1/12/2025

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Summary

Story summary

Cher’Don Reynolds, CEO of She Prints It, sheds light on the challenges Black women entrepreneurs face as corporate support for diversity initiatives dwindles. Following a surge in growth after 2020, Reynolds and others like Ariel Young now grapple with falling sales and uncertainty, as major companies like McDonald's and Meta retreat from DEI programs amid conservative pushback, jeopardizing minority-owned businesses.

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Story summary

Cher’Don Reynolds, CEO of She Prints It, sheds light on the challenges Black women entrepreneurs face as corporate support for diversity initiatives dwindles. Following a surge in growth after 2020, Reynolds and others like Ariel Young now grapple with falling sales and uncertainty, as major companies like McDonald's and Meta retreat from DEI programs amid conservative pushback, jeopardizing minority-owned businesses.