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Townsquare Media Revamps KMAX-FM to Compete with KBPI

1/13/2025

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Summary

Story summary

Townsquare Media has transformed KMAX-FM in Wellington/Fort Collins, CO, from the Alternative “94.3 The X” to the rockin’ “KMAX 94.3.” Launching with an exciting lineup, including the popular “Free Beer and Hot Wings,” KMAX-FM is gearing up to challenge iHeartMedia’s KBPI, which currently leads with a 2.5 share against KMAX-FM's 1.0 in the Spring 2024 ratings.

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Story summary

Townsquare Media has transformed KMAX-FM in Wellington/Fort Collins, CO, from the Alternative “94.3 The X” to the rockin’ “KMAX 94.3.” Launching with an exciting lineup, including the popular “Free Beer and Hot Wings,” KMAX-FM is gearing up to challenge iHeartMedia’s KBPI, which currently leads with a 2.5 share against KMAX-FM's 1.0 in the Spring 2024 ratings.