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NBA Returns to NBC After 23 Years with Major Investment

1/13/2025

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Summary

Story summary

Get ready for a slam dunk! NBC is making a thrilling return to NBA broadcasts this fall after 23 long years. To kick off this exciting comeback, a vibrant promotional campaign featuring Jack McBrayer and NBA superstars will debut during "Sunday Night Football." With a staggering $2.4 billion annual investment over 11 years, NBC is poised to score big in ad revenue and viewer engagement, especially on Peacock.

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Story summary

Get ready for a slam dunk! NBC is making a thrilling return to NBA broadcasts this fall after 23 long years. To kick off this exciting comeback, a vibrant promotional campaign featuring Jack McBrayer and NBA superstars will debut during "Sunday Night Football." With a staggering $2.4 billion annual investment over 11 years, NBC is poised to score big in ad revenue and viewer engagement, especially on Peacock.