Story perspectives

Papa John's Aims to Boost Market Share Amid Sales Decline

1/14/2025

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Summary

Story summary

Papa John's CEO Todd Penegor identifies the chain as a "superregional brand" in 11 of its top 15 U.S. markets.
The company is addressing challenges from declining same-store sales and increased consumer price sensitivity.
Plans include infill development and selective refranchising to boost market share.
Standardizing equipment and lowering buildout costs will improve unit economics.
Targeted marketing will engage local communities and increase transactions.

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Story summary

Papa John's CEO Todd Penegor identifies the chain as a "superregional brand" in 11 of its top 15 U.S. markets.
The company is addressing challenges from declining same-store sales and increased consumer price sensitivity.
Plans include infill development and selective refranchising to boost market share.
Standardizing equipment and lowering buildout costs will improve unit economics.
Targeted marketing will engage local communities and increase transactions.