Story perspectives
McDonald's Closes 3 CosMc's, Shifts to Smaller Formats
1/14/2025
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Story summary
- McDonald's is closing three of its six CosMc's locations in Texas within a year of opening.
- This decision aligns with a strategic shift towards more effective smaller formats.
- Two new smaller CosMc's are set to launch in Texas later this year.
- CosMc's specializes in drinks and snacks, targeting competition with coffee chains like Starbucks.
- The inaugural CosMc's opened in Bolingbrook, Illinois, in December 2023.
