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Amazon to Axe 'Try Before You Buy' by 2025

1/14/2025

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Summary

Story summary

Amazon will end its "Try Before You Buy" service for Prime members on January 31, 2025.
The program enabled customers to try on six clothing items at home before buying.
Reasons for discontinuation include limited reach and the rise of AI sizing tools.
Customers will retain free returns on apparel and access to enhanced shopping tools.
Launched in 2018, the service aimed to improve online shopping experiences.

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Story summary

Amazon will end its "Try Before You Buy" service for Prime members on January 31, 2025.
The program enabled customers to try on six clothing items at home before buying.
Reasons for discontinuation include limited reach and the rise of AI sizing tools.
Customers will retain free returns on apparel and access to enhanced shopping tools.
Launched in 2018, the service aimed to improve online shopping experiences.