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BMW Sales Drop Despite Surge in Electric Vehicle Demand

1/14/2025

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Summary

Story summary

BMW's 2024 sales decreased by 2.3%, totaling 2,200,177 units due to a faulty braking system.
Electric vehicle sales increased by 11.6%, with the i4 accounting for over 50% of North American 4 Series sales.
Sales declined by 13.4% in China and 10.2% in Asia, while U.S. EV sales hit a record nearly 51,000 units.
The Neue Klasse model is set to launch in the U.S. later this year, enhancing range and performance.

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Story summary

BMW's 2024 sales decreased by 2.3%, totaling 2,200,177 units due to a faulty braking system.
Electric vehicle sales increased by 11.6%, with the i4 accounting for over 50% of North American 4 Series sales.
Sales declined by 13.4% in China and 10.2% in Asia, while U.S. EV sales hit a record nearly 51,000 units.
The Neue Klasse model is set to launch in the U.S. later this year, enhancing range and performance.