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Study Reveals AM/FM Radio Boosts Brand Awareness by 10%

1/15/2025

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Summary

Story summary

A recent study by MARU/Matchbox and Claritas uncovers the powerful impact of AM/FM radio advertising, showing a remarkable 10% increase in brand awareness and an 8% boost in leads and purchases after just two months. Even after the campaign ended, the positive effects lingered, proving radio's enduring ability to inspire consumer action across the U.S.

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Story summary

A recent study by MARU/Matchbox and Claritas uncovers the powerful impact of AM/FM radio advertising, showing a remarkable 10% increase in brand awareness and an 8% boost in leads and purchases after just two months. Even after the campaign ended, the positive effects lingered, proving radio's enduring ability to inspire consumer action across the U.S.