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Story perspectives

High CMO Turnover: Diversity Declines Amid MBA Surge

1/15/2025

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Summary

Story summary

Chief Marketing Officers (CMOs) face high turnover, with 19% departing within two years.
In 2024, only 16% of CMOs were promoted internally, and 7% had agency backgrounds.
Remote CMO roles fell to 13%, with no new hires in automotive or retail sectors.
Female CMOs made up 58% of hires, yet overall diversity decreased to 14%.
38% of new CMOs possess MBAs, highlighting the importance of advanced education.

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Story summary

Chief Marketing Officers (CMOs) face high turnover, with 19% departing within two years.
In 2024, only 16% of CMOs were promoted internally, and 7% had agency backgrounds.
Remote CMO roles fell to 13%, with no new hires in automotive or retail sectors.
Female CMOs made up 58% of hires, yet overall diversity decreased to 14%.
38% of new CMOs possess MBAs, highlighting the importance of advanced education.