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Orangetheory Fitness Welcomes Lauren Cody as New President

1/15/2025

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Summary

Story summary

Orangetheory Fitness is set for a new chapter as Lauren Cody steps in as brand president on January 27, 2025. With 25 years of franchise leadership under her belt, Cody is poised to ignite innovation and growth. This leadership shift comes on the heels of Orangetheory's merger with Self Esteem Brands, creating the global powerhouse, Purpose Brands.

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Story summary

Orangetheory Fitness is set for a new chapter as Lauren Cody steps in as brand president on January 27, 2025. With 25 years of franchise leadership under her belt, Cody is poised to ignite innovation and growth. This leadership shift comes on the heels of Orangetheory's merger with Self Esteem Brands, creating the global powerhouse, Purpose Brands.