Back to today’s briefing

Story perspectives

Tech Giants Bet Big on VR Despite $60 Billion Losses

1/16/2025

50 6

Summary

Story summary

Major tech giants like Meta, Apple, and Microsoft have poured billions into virtual and augmented reality, yet the market struggles, with sales barely reaching 10 million units annually. Undeterred, Mark Zuckerberg presses on, despite a staggering $60 billion in losses, dreaming of a revolutionary computing platform that could rival smartphones. However, consumer enthusiasm remains tepid.

1 of 1

Story summary

Major tech giants like Meta, Apple, and Microsoft have poured billions into virtual and augmented reality, yet the market struggles, with sales barely reaching 10 million units annually. Undeterred, Mark Zuckerberg presses on, despite a staggering $60 billion in losses, dreaming of a revolutionary computing platform that could rival smartphones. However, consumer enthusiasm remains tepid.