Back to today’s briefing

Story perspectives

Nine Entertainment Splits to Boost Revenue, Cut Costs

1/16/2025

50 12

Summary

Story summary

Nine Entertainment is undergoing a significant transformation, splitting into three divisions: streaming and broadcast, publishing, and marketplaces. With a bold goal of cutting costs by AUD50 million by 2025, the company has appointed Amanda Laing, a former Foxtel executive, to spearhead the streaming and broadcast unit. This strategic shift comes in response to leadership changes and a pressing need to boost revenue amid falling TV profits.

1 of 1

Story summary

Nine Entertainment is undergoing a significant transformation, splitting into three divisions: streaming and broadcast, publishing, and marketplaces. With a bold goal of cutting costs by AUD50 million by 2025, the company has appointed Amanda Laing, a former Foxtel executive, to spearhead the streaming and broadcast unit. This strategic shift comes in response to leadership changes and a pressing need to boost revenue amid falling TV profits.